In December 2020, as a global strategic partner of Alibaba, Shandong Hightop Machinery Group officially signed the SKA strategic agreement at the "Quality Manufacturing Base Digital Export to Jining Annual Excellent Business Conference". led by the Jining Municipal Bureau of Commerce, and General Manager of Shandong Hightop Group. The industry operation expert of Alibaba headquarters, the deputy general manager of the northern region, and the head of the southwestern region of Alibaba attended the signing ceremony.
The signing of the SKA cooperation project in the Northern Region has brought the cooperation between Hightop Group and Alibaba International Station one step further. According to the cooperation project, both parties will actively explore new opportunities for the development of foreign trade enterprises in the "Internet +" era. By polishing and establishing a systematic SKA model, we will introduce more diversified marketing models and rich products into the e-commerce platform, take the lead in seizing overseas markets and challenge new opportunities for cross-border e-commerce.
Hightop Group has a strong scientific research team and an experienced management team. It began to enter Alibaba International Station in 2016. After 4 years of development, it now has five international station stores, four AliExpress stores, and three 1688 stores, two Taobao stores, with an annual turnover of more than 7 million, won the "Alibaba 2020 Top Merchant". Hightop Group is mainly engaged in mini excavators, loaders, road rollers, lawn mowers, spraying machinery and other products. Its brand "Hightop" mini excavators ranks first in Alibaba's best-selling products and has won numerous praises from overseas customers.
The signing of the SKA-level cooperation agreement signifies that Hightop Group and Alibaba have entered a deeper and closer new stage of the good cooperative relationship of "complementary advantages and mutual benefit". The strong alliance with Alibaba will promote Hightop Group to further optimize and expand overseas consumer markets, expand the strategic layout of global markets, and deliver more high-quality construction machinery products to overseas markets .